Cristiano Ronaldo: In 2013, CR7 brand is worth $ 13M

As it does every year, Forbes magazine has compiled a ranking of the most influential brands and the most expensive sport in the media and separating equipment and sports teams. The classification of athletes in 2013, "Tiger Woods" and "Roger Federer" brands are more expensive, estimated at $ 46 million (€ 33.6 million). But we also discovered that one year to the next, Cristiano Ronaldo is enhanced to the extent that the CR7 brand is now worth $ 13 million (€ 9.5 million).

The brand "Cristiano Ronaldo" won $ 2M in a year

That is $ 2 million more than in 2012, mainly because as it justifies the Forbes magazine has signed a major new sponsorship deal committing this summer for five years with the company Herbalife (also already partner his alter-ego of FC Barcelona, ​​Lionel Messi). Already under "premium" contracts with Nike, Castrol and Konami for the most historic, Cristiano Ronaldo is expected to swell in 2014, its revenues from advertising and sponsors this year amounted to € 16 million.

The Real Madrid striker on several business

The Real Madrid striker is also developing its own brand in collaboration with the U.S. supplier and recently with underwear company JBS Textile Group. It is also, since the end of last year, a shareholder of a start-up that develops Mobitto eponymous implementation to facilitate interractions between brands and individuals. Cristiano Ronaldo, 28, is now the image of the most expensive brand in football, with the Argentine Lionel Messi.